The 360ROI Blog
Practical guidance on local SEO, AI search visibility, paid media, and marketing ROI for growing businesses. Written by a former Google strategist, not a content mill.
Local SEO
Getting found by buyers searching in your area: Maps, Google Business Profile, reviews, and citations.
How to Rank in Google Maps
The complete guide to the Map Pack: the proximity, relevance, and prominence signals that decide who shows up first for local searches.
Google Business Profile Optimization
The 2026 guide to setting up and maintaining the profile that anchors your entire local search presence.
How to Get More Google Reviews
How to build a steady flow of reviews the right way, and why they matter for both ranking and conversion.
Local Citations and Why They Matter
What citations are, how they reinforce your local rankings, and how to keep your business information consistent across the web.
SEO Fundamentals
Straight answers on timelines and the reasons sites stall, before you spend on the wrong fix.
How Long Does SEO Take to Work?
What growing businesses should actually expect month by month, and why the honest timeline beats the optimistic one.
Why Your Website Isn't Ranking
The most common reasons a site stays invisible in search, and what to diagnose and fix first.
AI Search and AEO
How ChatGPT, Perplexity, and Google AI Overviews change visibility, and how to earn brand presence in AI answers. Share of Answer, not traffic.
What Is Answer Engine Optimization?
A practical guide to how AI systems cite businesses, how AEO differs from SEO, and whether it is worth your investment.
Google AI Overviews Explained
What AI Overviews are, how they change the search results page, and what small businesses need to know.
Local Business and AI Search
What changes when buyers use ChatGPT to find local services, and how to stay in the conversation.
How to Get Cited in ChatGPT
The content and entity signals that make AI systems more likely to name your business in their answers.
Content Strategy with Topic Clusters
How a pillar and cluster structure earns both Google rankings and AI citations from the same content.
Paid Advertising
Budgets, platforms, and what actually produces results across Google, Meta, and the major social channels for smaller advertisers.
Google Ads Budget for Small Business
How much budget you actually need, how to set it, and how to tell whether the spend is working.
Meta Ads for Local Businesses
What actually works on Facebook and Instagram for a local audience, from targeting to creative to offers.
TikTok Ads for Small Business
What TikTok ads cost, which businesses win, and why native creative decides whether the cheap clicks pay off.
LinkedIn Ads for B2B Lead Generation
What a realistic budget produces, why the cost per lead runs higher, and when LinkedIn pays back for B2B.
Reddit Ads for Niche Businesses
When Reddit ads work for community-driven audiences, what they cost, and why tone decides results.
Strategy and ROI
The decisions above the channel: where to start with AI, how to choose a partner, and how to measure what marketing returns.
The AI Marketing Guide for Small Business
What to do, what to skip, and where to start, cutting through the noise around AI in marketing.
How to Choose a Digital Marketing Agency
The questions to ask and the red flags to watch, so you hire a partner without getting burned.
How to Measure Marketing ROI
A practical framework for tying marketing spend to business outcomes when your attribution is imperfect.
Want this applied to your business, not just explained?
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Get the Free Marketing Audit →Prefer to start with a question? Email jaron@360roi.co or contact us here.