Get a Free Marketing Audit From a Former Google Strategist
A structured assessment of your organic visibility, AI search presence, paid media, and content, delivered as a prioritized action plan within 3 to 5 business days.
- Run personally by Jaron Mossman, not a junior auditor
- Share of Answer baseline across ChatGPT, Perplexity, Claude, Gemini, and Copilot
- A prioritized action plan you keep, whether or not we work together
- One follow-up email. No drip sequence, no sales pressure.
Need strategic marketing leadership instead of a one-time audit? See Fractional CMO Options →
The 360ROI free marketing audit is a structured assessment of your organic visibility, AI search presence, paid media structure (where applicable), content gaps, and conversion architecture. You receive a prioritized action plan delivered within 3 to 5 business days of confirming your email. The audit is run personally by Jaron Mossman, a former Google strategist with 23 years of digital marketing experience and over $2.5 billion in personally managed ad spend.
Quick Read. The free marketing audit is the right next step if you have an existing marketing program with at least one channel running, and you want a structured outside read on where it stands. It is not the right step if you are pre-launch with no existing marketing, if you need a tactical task completed within days, or if you need deep competitive intelligence (that lives in the paid Marketing Audit Engagement under the Fractional CMO line).
Most growing businesses operate with a hunch about their marketing program. Something is working better than something else. The paid channel might be underperforming. The website might be slower than competitors. AI search results might be missing the brand entirely. A hunch is not a strategy.
The 360ROI free marketing audit is built to replace the hunch with a structured assessment. We look at the parts of the program that compound (organic visibility, AI search, paid media architecture, content, and conversion paths) and produce a prioritized action plan you can use whether or not we work together. The audit is the same diagnostic we use in the first 30 days of every paid engagement, run by Jaron personally rather than handed to a junior auditor.
The audit takes 3 to 5 business days to deliver after you confirm your email address. Submit the form at the top of this page to start.
What Does the Free Marketing Audit Include?
Five components, structured around the parts of your marketing program that actually compound over time.
Organic visibility
Technical SEO health, indexation status, Core Web Vitals snapshot, and Google Search Console data review where access is granted. The goal is to surface whether your site is positioned to capture demand in traditional search, and where the structural blockers are.
AI search presence
Share of Answer baseline across ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. We test your brand against the queries your category buyers actually use and report citation rates, sentiment, and which brands show up when you are not.
Paid media structure
Account structure review, conversion tracking integrity, budget pacing, and creative inventory diagnostic. If you are running paid media, the audit identifies the highest-leverage structural improvements before any campaign-level optimization.
Content gaps
A review of your existing content footprint against the topics your buyers are searching, including both keyword-level and AI-citation-level coverage. The output is the list of topics where you are absent from results your category buyers are seeing.
Conversion architecture
Form structure, primary conversion paths, trust signals, and the basic mechanics of moving a visitor from awareness to lead. Most websites have 3 to 5 conversion improvements that produce measurable lift within a quarter of implementation.
Reviewed as a system
The five components reinforce each other. Organic visibility without conversion architecture produces traffic that does not convert. Paid media without AI search presence buys awareness it cannot defend. The audit treats the program as a system.
Who Is the Audit Built For?
The audit is built for businesses with an existing marketing program. That means at least one of the following is true: you have a website with measurable traffic, you are running paid media, you are publishing content, or you have a referral pipeline that depends on digital channels in any meaningful way. The audit produces the most value when there is something to assess.
Strong fits. Growing businesses across most verticals, including B2B services, professional services, SaaS, e-commerce, medical aesthetics, manufacturing, home services, and nonprofits. The common thread is not industry. It is an active marketing program with at least one channel running and a decision-maker who can act on the findings.
Less ideal fits. Pre-launch businesses with no existing marketing program, businesses with marketing budgets below $1,000 per month per channel, businesses needing a tactical task completed within days, and businesses that have already had three or more agency audits in the past 12 months.
If your business is in the $2M to $10M revenue band with founder or CEO involvement in marketing decisions and at least one multi-channel coordination gap, the audit also functions as a Fractional CMO fit assessment. Most prospects in that profile use the audit to decide whether the next step is channel execution, strategic leadership, or both.
If you are unsure whether you fit, submit the form anyway and we will tell you directly during the audit whether the findings warrant further conversation.
What Will You Receive at the End?
A written audit document delivered by email, formatted as a prioritized action plan. The structure is consistent across every audit we run.
Executive summary. A one-page overview of the most important findings and the recommended next steps. Built so a CEO or executive director can read the summary alone and know what matters.
Five-section assessment. One section per component, with the data, the observation, and the recommended action for each.
Prioritized action plan. A ranked list of recommendations, ordered by impact-to-effort ratio. Each includes a brief rationale, a rough timeline, and an indication of whether the work is something you can do internally, something a contractor can handle, or something that benefits from senior-level oversight.
Clear partner-fit signal. A direct statement on whether 360ROI is the right partner for the work, or whether you would be better served by an in-house hire, a different vendor, or staying with your current setup.
How Is This Different From a Standard Agency Audit?
The standard agency free audit is a sales tool with the value engineered for the agency, not the prospect. You get a slide deck full of red flags, a high-pressure follow-up sequence, and a proposal at the end. The recommendations are vague enough to require the agency to interpret them, which is the point.
The 360ROI audit is the diagnostic we use internally during the first 30 days of every paid engagement. The findings are specific, the recommendations are actionable, and the document is usable on its own whether or not you ever speak with us again.
After the audit is delivered, we send one follow-up email asking if you have any questions. If you do not respond, the sequence ends. There is no long-form drip, no scheduled cadence of check-in messages, no transfer to a sales team.
If that framing matches what you are looking for, the form at the top of this page is the next step.
What Happens After You Submit the Form?
Step one: confirmation email. Within a few minutes of submission, you receive an email asking you to confirm your address with a single click. The audit work does not start until that click happens. This step exists to filter out form-fill mistakes and bot submissions, not to add friction for you.
Step two: clarifying question (if needed). If your submission left an obvious gap, Jaron sends one short follow-up email asking a single specific question. Most submissions do not require this step.
Step three: audit delivery. Within 3 to 5 business days of your confirmation click, the completed audit arrives by email as a written document. The subject line is consistent so it does not get lost: "Your 360ROI Marketing Audit, [Your Company Name]."
After delivery, you receive one follow-up email asking if you have questions. That is the entire sequence.
What Is Not Included in the Free Audit?
The free audit is a structured diagnostic of your existing program. Three areas of deeper analysis sit outside the free version.
Competitive intelligence. Detailed competitor analysis across organic visibility, paid media, content strategy, and AI search positioning lives in the paid Marketing Audit Engagement under the Fractional CMO service line. The free audit notes which brands are appearing where you are not, but does not analyze what they are doing strategically to win those positions.
Long-form strategic plan. The free audit produces a prioritized action plan. The paid version produces a 90-day strategic implementation plan with sequencing, owner assignments, and expected outcomes per initiative.
Custom data work. If your audit requires custom analytics setup, multi-property GA4 reconciliation, or attribution model rebuilding, that work is scoped separately because it requires significant senior time before any analysis can happen.
If your situation calls for the deeper version, the paid Marketing Audit Engagement is where to look. Most prospects start with the free audit and step up only after the initial findings establish that the deeper work is warranted.
Frequently Asked Questions
Free Marketing Audit, Answered
How long does the audit take to receive?
Three to five business days from the moment you confirm your email address. The clock starts after confirmation, not after form submission, because the confirmation click is what filters out bot submissions and form-fill errors. If anything in your submission requires a clarifying question before audit work begins, Jaron sends one short email and the clock pauses until that is answered. We treat the five-business-day window as our standard commitment.
Is the audit actually free, or is there a catch?
Actually free. No payment information collected, no commitment required, and no automatic enrollment in anything afterward. The cost of the audit is absorbed because it is the same diagnostic we use to scope new client engagements. If we end up working together as a result of the audit, the value is recovered through the engagement. If we do not, the audit was still useful enough that we are willing to invest the time.
Will I be added to a sales sequence after I receive the audit?
No. After the audit is delivered we send one follow-up email asking if you have questions. If you respond, we engage further. If you do not respond, the sequence ends. There is no drip campaign, no monthly check-in, no quarterly "just thought of you" message. We are direct about this because the standard agency free-audit-to-sales-pipeline pattern is one of the things this offer is built to oppose.
What if I do not have direct access to my Google Analytics or Search Console?
The audit is still useful, with reduced depth on the data-driven portions. Most components (AI search presence, content gaps, conversion architecture, paid media structure where visible publicly) do not require analytics access. If you want the deeper organic visibility analysis, the audit will note that and ask whether you want to provide read-only access for that section. There is no requirement to share access, and the audit you receive will be clearly labeled in terms of what was reviewed with full access versus public-data review.
Can I share the audit with my team or other vendors?
Yes, the audit is yours to use however you want. Many clients share it with internal marketing staff, executive teams, or existing agency partners. There is no confidentiality clause attached to the deliverable. The one request we make is to credit 360ROI if the audit is referenced in any external context.
What if I am already happy with my current agency?
The audit still has value. Some of the highest-leverage submissions we receive come from businesses that are mostly satisfied with their current setup but want an outside read on whether they are leaving anything obvious on the table. The audit is structured so the findings are useful regardless of who acts on them. If the current agency is performing well, the audit will reflect that and the recommendations may be things you forward to them rather than us.
Do you audit specific industries or only general marketing?
We have active client experience across 12+ industries including B2B manufacturing, medical aesthetics, professional services, nonprofits, e-commerce, and home services. The audit framework applies regardless of vertical, with industry-specific compliance considerations (healthcare advertising policy, financial services rules, Google Ad Grants for nonprofits, regulated medical aesthetics) addressed when relevant. If you operate in a highly regulated environment, mention it in the submission so we can apply the appropriate framework.
What if my budget is too small for an ongoing engagement?
Submit the audit anyway. The findings are still useful regardless of whether the next step is engaging us, hiring an internal person, switching vendors, or simply running the recommendations yourself. If the audit reveals that your current investment level is below the threshold where most marketing tactics produce measurable results, we will say so directly. Most businesses in that position end up either choosing a single channel to invest in seriously or holding the marketing investment until growth justifies expansion.
Ready to start?
Submit the form at the top of this page. You will receive a confirmation email within minutes, and the completed audit within 3 to 5 business days of your confirmation click.
Request My Free Audit →If you have a question before submitting, email jaron@360roi.co directly.