Digital Marketing Results From Senior-Level Execution Across 12+ Industries
Documented case studies in Google Ads, SEO, and content marketing, with AEO/GEO brand presence tracked alongside. Drawn from first-party platform data and presented anonymously to protect client confidentiality.
360ROI documents marketing performance across paid search, organic visibility, conversion programs, and AI brand presence for clients in twelve or more industries. Three verticals carry dedicated proof pages: medical aesthetics, B2B manufacturing, and nonprofits. Featured results include a DTC e-commerce account that lifted return on ad spend to 6.30x, up from a prior 1.44x, a B2B software account cutting cost per acquisition 55 percent year over year, and a nonprofit Google Ad Grant program reaching a 10.49 percent click-through rate against the 5 percent compliance floor.
Quick Read. This page is the proof hub. It shows what senior-level marketing execution produces when applied consistently across categories, then routes you into the industry that matches your business. The patterns matter more than the individual numbers: accounts that compound, channels that hold their gains, and methodologies that transfer across verticals. Use the comparison table and the three industry pages below to find work close to yours, then use the free marketing audit to see which patterns apply to your situation.
The case studies on this page are anonymized by industry. The numbers come from first-party platform data. Every result is tracked through Google Analytics 4, Google Ads platform reporting, Google Search Console, or the client's e-commerce platform, with attribution discipline applied between platform-reported figures and the actual revenue source.
The portfolio is wide because the underlying methodology is portable. Account discipline, conversion infrastructure, attribution clarity, and senior-level execution decisions transfer across verticals once the framework is applied. Three industries carry their own proof pages because they are where most of the recent client work sits: medical aesthetics, B2B manufacturing, and nonprofits.
The sections below open with a side-by-side comparison across those three verticals, then walk each one in turn, then cover the e-commerce and seasonal work that rounds out the portfolio.
Get a Free Marketing Audit →How Do Results Compare Across 360ROI's Three Core Industries?
Medical aesthetics, B2B manufacturing, and nonprofits run on different economics. Aesthetics is a high-intent local lead-generation problem, manufacturing is a long-cycle B2B demand problem, and nonprofits run a constrained free-media channel under strict compliance rules. The table below shows one representative result per vertical alongside the published third-party benchmark for context, so the gap is readable rather than just stated.
| Vertical | Primary channel | Representative client outcome | Published sector benchmark |
|---|---|---|---|
| Medical aesthetics | Google Ads (branded plus Dynamic Search Ads) | $21.83 cost per lead at a 25.4 percent lead conversion rate, single local account | $120 to $200 average cost per lead; 25 to 30 percent conversion rate for well-run med-spa accounts (Pennock, VortiHQ, 2026) |
| B2B manufacturing | Google Ads (search plus account structure) | 6.53 percent click-through rate with 2,478 conversions in a 30-day window at $25.64 cost per click, single specialty manufacturer account | About 3.17 percent average search click-through rate; manufacturing B2B cost per lead near $819 (WordStream, WebFX, 2025) |
| Nonprofits | Google Ad Grant (free search) | 10.49 percent click-through rate with paid search driving 51.4 percent of site sessions, single streaming-platform Grant account | 5 percent Grant compliance floor; about 4.41 percent advocacy-sector search click-through rate (Google for Nonprofits, WordStream, 2025) |
The benchmark columns are third-party sector references, not 360ROI results. They establish the baseline a typical account in each category performs against. The client outcomes are individual anonymized accounts and reflect starting conditions, budget, and competitive context that vary case to case. Each vertical page explains the account structure behind its number.
Get the Free Marketing Audit →What Has 360ROI Produced for Medical Aesthetics Clients?
Medical aesthetics is a high-intent local category that runs under specific compliance considerations, including Google's healthcare advertising policy and state-level provider restrictions. The win condition is qualified consultation volume at a cost the practice can convert profitably, not raw click volume.
A local medical aesthetics client running Google Ads against neuromodulator and skin-treatment categories reached a 25.4 percent lead conversion rate and a $21.83 cost per lead. Published sector data puts a well-run med-spa account in the 25 to 30 percent conversion range with a $120 to $200 average cost per lead, so the cost-per-lead figure is the standout. The account combines branded search defense, Dynamic Search Ads for category tail coverage, and locally targeted landing page structure.
The full breakdown, including how the account structure controls cost per lead and how this transfers to other practices, lives on the medical aesthetics results page.
What Has 360ROI Produced for B2B Manufacturing Clients?
B2B manufacturing accounts require attribution discipline, longer-cycle patience, and account structure that holds up against competitors with far larger budgets. The results compound when the conversion foundation is built before the bidding strategy is set.
A specialty B2B physical security manufacturer produced a 6.53 percent account-level click-through rate against published B2B search averages near 3 percent, with 2,478 conversions in a single 30-day window at a $25.64 cost per click. The account competes against global brands with much larger marketing budgets, and the differential comes from structural discipline rather than spend. A B2B software client in the same portfolio cut cost per acquisition 55 percent year over year at 145 percent conversion growth.
The full account structure and the manufacturing-specific framing live on the B2B manufacturing results page.
What Has 360ROI Produced for Nonprofit Clients?
Nonprofits with Google Ad Grant eligibility have access to a $10,000 per month free search advertising program. Run with discipline, the Grant becomes a primary acquisition channel. Run without it, the account fails the 5 percent click-through compliance floor and stalls.
Under 360ROI Grant management, a nonprofit independent streaming platform reached a 10.49 percent click-through rate against the 5 percent compliance requirement, sustained across multiple months. Paid search drives 51.4 percent of the organization's site sessions, and paid search visitors produce a 35.02 percent session key-event rate, roughly ten to eleven times the rate of direct traffic. A separate international humanitarian Grant account, taken over with half the budget unspent, posted a 414 percent impression increase and a 54 percent conversion increase within two weeks of restructuring.
The full nonprofit work, including the Grant turnaround sequence, lives on the nonprofits results page.
What Has 360ROI Produced in E-Commerce and Seasonal Categories?
Beyond the three core verticals, the portfolio includes e-commerce and seasonal multi-market work that illustrates the same discipline applied to different economics.
A direct-to-consumer e-commerce account lifted return on ad spend to 6.30x, up from a prior 1.44x, a 337 percent year-over-year improvement, with revenue up 36.5 percent on 68.8 percent less ad spend across matched months. Conversion rate moved from 0.65 percent to 3.45 percent. The largest single lever was cutting a YouTube campaign that drove 54 percent of session volume against almost no conversions.
A direct-to-consumer apparel brand grew Google Ads return on ad spend from 885 percent to 1,426 percent year over year in the December window, with total conversions across Google and Meta up 40.5 percent on 6.3 percent more spend. A multi-market seasonal entertainment client with a six-to-eight-week peak window across four geographies improved peak-season return on ad spend from 7.7x to 10.39x through phased campaign architecture and disciplined budget pacing.
The portfolio also includes professional services and local lead generation work for solo practices, where one practice grew organic clicks 420 percent year over year while a new paid account converted in week two. See the Google Ads service pillar for the methodology behind the e-commerce transformation. A real estate marketing engagement is documented as well.
What Do These Results Have in Common?
The portfolio spans paid search, organic visibility, AI brand presence, content marketing, and conversion architecture across at least eight distinct industries. The verticals are different. The methodology is consistent. The full architectural picture lives on Our Approach.
Conversion infrastructure first, optimization second. Every account where we produced meaningful gains required the underlying tracking, attribution, and conversion value modeling to be correct before bidding strategy or campaign structure could be optimized. Most turnarounds begin with infrastructure remediation rather than ad copy testing.
Removing waste produces faster gains than adding spend. The DTC return-on-ad-spend arc, the international humanitarian Grant turnaround, and several other cases share the same pattern. Cutting the campaigns that were quietly burning budget produced the largest improvements before any new spend was added.
Senior-level execution makes the calls that compound. Most accounts at SMB and growth-stage spend levels have never had enterprise account discipline applied. Cutting a high-volume campaign because it is not converting requires confidence in the data. Resisting an overcorrection when a metric moves requires knowing which signals matter.
The portfolio breadth is the proof of replicability. Average client tenure exceeds three years and the longest active relationship is past 13 years, both on month-to-month terms. The businesses that benefit most are growing companies with an existing offer, measurable margin per conversion, and the capacity to act on senior-level recommendations once they land.
Get a Free Marketing Audit →How Does 360ROI Measure and Verify Results?
Every figure on this page and the three industry pages is tracked through Google Ads platform reporting, Google Analytics 4, Google Search Console, or the client's e-commerce platform. We apply attribution discipline between platform-reported metrics and the actual revenue source where the two diverge.
For e-commerce clients, the e-commerce platform is the source of truth for revenue claims. For lead-generation clients, CRM-integrated conversion data is the source of truth for lead quality. Sector benchmarks shown alongside client numbers are third-party references and are cited as such, never presented as 360ROI results.
AEO/GEO is tracked as brand presence, or Share of Answer, across ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. It is not framed as a traffic channel. The methodology lives on the AEO/GEO Optimization pillar.
Frequently Asked Questions
Digital Marketing Results, Answered
Are these results typical?
The results on this page are documented and tracked through first-party platform data, and they reflect what disciplined execution produces in accounts where conversion infrastructure, attribution, and senior-level decision-making are applied. They are individual anonymized accounts, not portfolio averages or guarantees. Outcomes vary based on starting conditions, category competitiveness, budget scale, and the operational capacity to act on optimization recommendations. We are direct in the free marketing audit about what is realistic for any specific situation rather than implying every account will produce the strongest results in the portfolio.
How do you measure and verify these results?
Every figure is tracked through Google Ads platform reporting, Google Analytics 4, Google Search Console, or the client's e-commerce platform. We apply attribution discipline between platform-reported metrics and the actual revenue source where the two diverge. For e-commerce clients, the e-commerce platform is the source of truth for revenue. For lead-generation clients, CRM-integrated conversion data is the source of truth for lead quality. Sector benchmarks are third-party references, cited as such, and never presented as our own results.
Why are clients not named on this page?
All cases are anonymized to protect client confidentiality. Some clients prefer not to disclose their marketing program or vendor relationships publicly. Others operate in regulated categories where vendor disclosure creates compliance considerations. Anonymization by industry preserves the data quality and the methodology illustration while respecting these constraints. We can provide named references during a discovery or engagement conversation when client permission is in place.
Which industries does 360ROI have the most results in?
The deepest recent work sits in three verticals, each with its own proof page: medical aesthetics, B2B manufacturing, and nonprofits. The broader portfolio spans twelve or more industries, including e-commerce, B2B software, financial services, professional services, education, seasonal entertainment, and luxury real estate. The framework is industry-flexible. Industries with specific compliance considerations are addressed with category-appropriate frameworks. The free marketing audit identifies whether your category and current posture fit the methodology before any engagement decision is made.
What was the time horizon for these results?
Time horizons vary by case and channel. Google Ads turnarounds often produce visible signals within 30 to 60 days when the optimization is about removing waste, with defensible return-on-ad-spend or cost-per-conversion improvements emerging in the three to six month window. SEO and content programs typically produce measurable ranking shifts in 3 to 6 months and durable traffic compounding over 6 to 12 months and beyond. Where specific time windows are relevant to a result, the case study includes them. Most cases represent six months to multiple years of accumulated work.
What if my budget is smaller than the examples shown?
Budget scale varies across the portfolio. Some accounts spend in the low four figures monthly, others in the high five figures. The methodology applies across the range, though the absolute size of results scales with the underlying budget and conversion volume. Accounts below $1,000 per month in total marketing investment generally produce less measurable lift because the test-and-learn cycles need volume to operate. If your budget is at that level, the audit will say so directly and recommend either a single-channel concentration or a hold on marketing investment until growth justifies expansion.
Do you have results from AEO/GEO and AI search work?
Several clients now run AEO/GEO measurement alongside their primary paid or organic programs. First-party Share of Answer baselines are established across ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot, with quarterly tracking in place. AEO/GEO is tracked as brand presence, not as a traffic channel, so it is not represented in the click or conversion figures above. The methodology and framework live on the AEO/GEO Optimization pillar, where the 360ROI AI Readiness Model anchors the strategic conversation. Detailed case studies will surface here as ongoing engagements mature.
How can I see what is possible for my business?
The free marketing audit is the starting point. We review your current organic visibility, AI search presence, paid media structure where applicable, content gaps, and conversion architecture, then produce a prioritized action plan within 3 to 5 business days of email confirmation. The audit is the same diagnostic we use in the first 30 days of every paid engagement, run personally rather than handed to a junior auditor. You can also email jaron@360roi.co directly to start with a conversation.
See which of these patterns apply to your business.
The Results page demonstrates what senior-level marketing execution produces when applied consistently across categories. The free marketing audit identifies which of these patterns apply to your specific situation, with a prioritized action plan delivered by the person who will execute it.
Get the Free Marketing Audit →Prefer to start with a conversation? Contact Jaron directly or email jaron@360roi.co.