Digital Marketing Services Built for Measurable Growth
SEO, AEO/GEO, paid media, and content marketing services for growing businesses. Boutique execution from a former Google strategist with 23 years experience.
Looking for strategic marketing leadership rather than channel execution? The Fractional CMO service line is the right starting point. See Fractional CMO Options →
360ROI provides full-stack digital marketing channel execution for growing businesses, startups, and nonprofits across 12+ industries. Services include SEO, AEO/GEO (Answer Engine and Generative Engine Optimization), Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and content marketing. Every engagement is custom-scoped against business goals, delivered by senior practitioners, and tracked against industry-benchmarked KPIs. The free marketing audit is the most common starting point for new client engagements.
We do not sell packaged services. Every client engagement begins with a marketing audit that determines where the highest-impact work actually lives. Some clients need a single channel run well. Others need a coordinated multi-channel program. Many need both channel execution and strategic leadership, which is why the Fractional CMO service line operates as a peer to channel execution rather than a separate brand.
This page covers the channel execution side of the consultancy. If you are not sure whether you need channel execution or strategic leadership, the free marketing audit answers that question with data.
Get a Free Marketing Audit →What Channel Services Does 360ROI Offer?
We group services into three categories based on what the work is actually doing for the business.
Organic visibility services
Grouped under the SEO & AI Visibility service line.
SEO
The organic search pillar. Covers technical SEO, content SEO, local SEO, and on-page optimization, built to rank in Google and produce qualified organic traffic.
Learn more →AEO/GEO Optimization
Answer Engine and Generative Engine Optimization, built to improve Share of Answer across ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. This is a visibility and brand presence service, not a traffic strategy.
Learn more →Paid media services
Grouped under the Paid Advertising service line.
Google Ads
Search, Performance Max, Demand Gen, and Shopping campaigns built for lead quality and return on ad spend.
Learn more →Meta Ads
Facebook and Instagram paid campaigns, built for both performance objectives and brand-building objectives depending on engagement scope.
Learn more →TikTok Ads
Short-form paid campaigns built for younger demographics and discovery-stage buyers.
Learn more →Reddit Ads
Community-targeted paid campaigns built for high-intent niche audiences and research-stage buyers.
Learn more →Content and conversion services
Content Marketing
Research-driven content production for SEO rankings, AI citations, and conversion outcomes. Pillar pages, cluster content, blog production, and content refresh cycles.
Learn more →The full service architecture is designed so that channel work integrates cleanly. SEO and AEO/GEO inform each other. Paid media and content reinforce each other. Conversion architecture supports both.
How Do We Decide Where to Start?
The free marketing audit is the answer to this question. We run a structured assessment across organic visibility, AI search presence, paid media structure (where applicable), content gaps, and conversion architecture. The output is a prioritized action plan that identifies the highest-impact starting point for your specific situation.
Most clients start in one of three places. They start with paid media when they need lead volume in the next 30 to 60 days. They start with SEO and content marketing when they have a 3 to 6 month horizon and want to build durable organic traffic. They start with AEO/GEO when they have strong fundamentals and want to capture brand presence in AI-mediated search.
For businesses where multiple channels need work simultaneously, the marketing audit typically points toward either a multi-service execution retainer or a Fractional CMO engagement, depending on whether the business has internal marketing leadership.
Get the Free Marketing Audit →What Does Channel Execution Look Like at 360ROI?
Three things that are consistent across every channel engagement.
Senior-level delivery. The work is done by the person who scoped the engagement. Specialized tasks (development, ad operations, content production) are supported by trusted contractors, but client-facing strategy, optimization decisions, and reporting come from the senior strategist on the engagement.
Industry benchmarks alongside numbers. Every monthly performance report includes the relevant industry benchmark next to the result so the data is interpretable, not just reported. A 4.2% conversion rate without context is just a number. A 4.2% conversion rate against an industry benchmark of 2.8% is a result.
Custom-built strategy, not packaged service tiers. We do not run service packages. Each engagement is scoped against the business goals, current state, and competitive context. Specific investment is discussed during the free marketing audit conversation, where we have enough information to scope the work correctly rather than estimating against a price list that does not reflect the actual engagement.
How Are Service Engagements Structured?
Most channel engagements are monthly retainers. We do not require long-term contracts and we do not require term commitments to start. Average client tenure exceeds three years (longest active relationship past 13 years) because the relationships compound, not because of contract structure.
Discovery and audit. Every engagement begins with the marketing audit, either the free version (high-level, designed to determine fit) or a paid Marketing Audit Engagement under the Fractional CMO line (deeper, designed to inform strategic planning).
Onboarding. The first 30 days establish baselines, build foundational reporting, and prioritize quick wins. Most clients see meaningful early improvements within the first 30 to 60 days, with deeper structural improvements building over 90.
Ongoing engagement. Monthly performance reports, proactive optimization, and quarterly check-ins. For larger or multi-channel engagements, we add a Quarterly Business Review where channel performance is contextualized against business goals.
Scaling and adjustment. As engagements mature, scope adjusts. Successful execution often surfaces strategic gaps, at which point we discuss whether to transition into a Fractional CMO arrangement that includes the channel work as a delivery mechanism.
What Is the Difference Between Services and Fractional CMO?
Different audience, different work, different engagement structure.
Channel services are for businesses that have a marketing direction and need senior execution. The buyer is typically a marketing manager, an owner-operator who runs marketing internally, or a marketing director who needs specific channel expertise. The work is channel-level: campaigns, content, optimization, reporting.
Fractional CMO is for businesses that need marketing leadership, not just execution. The buyer is typically a CEO, founder, or executive director. The work is strategic: marketing planning, channel oversight, performance accountability, quarterly business reviews. Execution still happens, but it happens within a broader strategic framework that the FCMO defines.
A business that hires us for channel services may eventually move into a Fractional CMO engagement as their needs expand. A business that hires us for Fractional CMO often uses the channel services line as the execution delivery mechanism. The two service lines are designed to interoperate.
See Fractional CMO Options →What Industries Do You Serve?
We are vertical-flexible by design. Active client work spans 12+ industries, including professional services, e-commerce, home services, financial services, and educational institutions. Three verticals carry the deepest pattern library.
Medical aesthetics. Med spas, dermatology, and cosmetic practices where local SEO, paid lead generation, and compliance-aware messaging have to work together. The mix of regulated advertising, high-intent local search, and review-driven trust signals is a pattern we run repeatedly.
B2B manufacturing. Long sales cycles, technical buyers, and pipeline that LinkedIn Ads, search, and content marketing build over months rather than days. The work rewards depth on buyer research and qualified pipeline over raw lead volume.
Nonprofits. Mission-driven organizations where the Google Ad Grant, donor acquisition, and limited budgets reward disciplined channel selection. We manage Google Ad Grants accounts and pair them with organic visibility so the free spend compounds.
The qualifier we care about is not vertical. It is decision-maker proximity. We work most effectively with businesses where the person engaging us has direct access to budget and strategic decisions. That qualifier produces better outcomes than industry specialization, and the breadth across verticals means a tactic proven in one industry often transfers cleanly to another.
Industry-specific compliance considerations are addressed at the client level. If you operate in healthcare advertising, financial services, regulated medical aesthetics, or any environment with unusual compliance requirements, raise it during discovery so we can confirm fit. To see how this work performs in practice, review the documented client outcomes.
See Documented Results →Frequently Asked Questions
Services, Answered
How is investment structured?
We do not publish a price list because every engagement is custom-scoped against the work that actually needs to happen. Channel retainers vary based on scope, channel complexity, and the senior time required. Multi-channel engagements scale accordingly. Fractional CMO engagements begin with paid Strategy Engagements (Foundation, Growth, or Transformation scope) that produce a clear deliverable and the data required to scope an ongoing retainer correctly. Specific investment is discussed in proposals after we have enough information to scope the work accurately.
Can I work with you on just one service, or do I have to bundle?
You can work with us on a single service. Most engagements start that way. The marketing audit often surfaces additional opportunities, but the choice to expand scope is always yours and the timing is always driven by the business case, not by us pushing for upsell.
Do you require long-term contracts?
No. All engagements are month-to-month. Our longest active client relationship is past 13 years, with several others past 5 years, all on month-to-month agreements. The retention metric is the proof of value, not contract length.
How do you handle reporting and communication?
Email is the primary communication channel. Monthly performance reports include industry benchmarks, executive summaries, and prioritized recommendations. Real-time dashboards are available for clients running paid media at scale. Larger or multi-channel engagements include quarterly business reviews. Daily communication is not part of our standard model and is not part of standard retainer pricing.
What is the difference between SEO and AEO/GEO?
SEO is built to rank your pages in traditional search engines and capture organic clicks. AEO/GEO is built to make your brand appear in AI-generated answers across ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. The two services share technical foundations (schema, content quality, entity signals) but optimize for different outcomes. SEO produces traffic. AEO/GEO produces Share of Answer. We are explicit about this distinction because most agencies blur it.
Do you handle ad spend management as part of your fee?
Ad spend is paid by the client directly to the platform. Our retainer covers strategy, campaign management, optimization, and reporting. We do not mark up ad spend or take a percentage of media spend. The fee model is transparent and decoupled from the budget the client chooses to run.
Can you work with our existing internal team or contractors?
Yes. Many engagements involve coordination with internal marketing staff, agency partners on other services, or specialist contractors. We are explicit about scope boundaries and accountability so the working relationship is clean. The Fractional CMO service line is built specifically for situations involving internal teams that need senior strategic oversight.
What if I need help in an area you do not offer directly?
Where we do not deliver a service directly, we maintain partner relationships with specialists we trust and refer accordingly. We do not pretend to deliver work we are not equipped to deliver, and we do not invent service lines to meet a single client request. Common referrals include video production, advanced web development, PR, and specialized creative.
Figure out where your marketing program should go next.
The fastest way to figure out where your marketing program should go next is the free marketing audit. Structured assessment across organic visibility, AI search presence, paid media, and content. Prioritized action plan. No sales pressure.
Get the Free Marketing Audit →Prefer to start with a conversation? Email jaron@360roi.co directly.