Paid Advertising Built for Qualified Leads, Not Vanity Clicks
Full-funnel paid media across Google, Meta, LinkedIn, TikTok, and Reddit, managed by a former Google strategist with 23 years of experience and over $2.5 billion in managed ad spend.
360ROI manages paid advertising across five platforms under one strategy: Google Ads for high-intent search, Meta Ads for demand generation, LinkedIn Ads for B2B targeting, TikTok Ads for native reach, and Reddit Ads for community-driven niches. We pick channels based on where your buyers are and what each one does well, then manage to cost per qualified result rather than impressions or clicks. One audit, one roadmap, one senior owner.
Quick Read. Paid advertising is the right move when you need qualified leads inside the next 30 to 60 days, you have a clear offer, and you can support a testing budget while we find what works. It is not a substitute for organic visibility over the long run, and it rewards businesses that track what a lead is actually worth. The free marketing audit reviews your current spend and shows where the budget is leaking before you commit. The full breakdown is below.
Paid advertising is the fastest way to put your offer in front of buyers, which is exactly why it is the easiest place to waste money. The platforms are built to spend your budget. Whether that spend produces qualified leads or just traffic depends entirely on the strategy behind it.
We run paid media as a full-funnel system, not a collection of disconnected campaigns. The channel mix is chosen for where your buyers actually are and what each platform does well, and every campaign reports back to one number: the cost of a qualified result, tied to what that result is worth to your business.
This page explains what each channel is for, how we decide the mix, and how the work is managed. Each section links to the full breakdown for that platform.
What the Paid Advertising Group Covers
This menu group brings five paid platforms under one strategy so your budget goes where it performs, not where a single-channel vendor happens to specialize.
You get Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Reddit Ads, selected and balanced for your category and goals. We start with a single audit, build one prioritized media plan, and keep one senior owner on the account. You work directly with Jaron Mossman, a former Google strategist, not a junior buyer learning on your budget.
The grouping matters because the right answer is almost never one channel. High-intent search captures demand that already exists. Social platforms create demand that does not yet exist. Most businesses need both, sequenced correctly, and that is the decision this group is built to get right.
Browse all services →The Channels in This Group
Five paid platforms, each with its own full breakdown. The cards below summarize what each channel is for and where it fits.
Google Ads: Capture High-Intent Demand
Google Ads is where you reach buyers who are already searching for what you offer. It covers search campaigns, Performance Max, shopping, display, and remarketing. Search is the highest-intent inventory in paid media. It is usually the first paid channel we recommend when real search demand exists.
Read the full Google Ads breakdown →Meta Ads: Demand Generation at Scale
Meta Ads, across Facebook and Instagram, reach buyers before they are actively searching. It is the workhorse for demand generation, brand awareness, and retargeting. Where Google captures existing intent, Meta creates it. The platform rewards strong creative and clean signal more than manual tinkering.
Read the full Meta Ads breakdown →LinkedIn Ads: Precision for B2B
LinkedIn Ads reach decision-makers by job title, company, industry, and seniority, which makes it the platform of choice for B2B and considered-purchase sales. The targeting precision comes at a higher cost per click, so it only pays off when customer lifetime value justifies it.
Read the full LinkedIn Ads breakdown →TikTok Ads: Native Reach and Growth
TikTok Ads reach a fast-growing, highly engaged audience through native, creative-first content rather than traditional ad formats. TikTok rewards content that looks like the platform, not content that looks like an ad. That makes creative the deciding factor, more than budget or targeting.
Read the full TikTok Ads breakdown →Reddit Ads: Community-Driven Niches
Reddit Ads reach highly specific communities of engaged users organized around interests, industries, and problems. Reddit's value is precision of context. It works best for niche offers, technical audiences, and categories with active subreddits. It is a focused complement to the larger platforms, not a replacement.
Read the full Reddit Ads breakdown →Google Ads: Capture High-Intent Demand
Google Ads is where you reach buyers who are already searching for what you offer. It covers search campaigns, Performance Max, shopping, display, and remarketing.
For a deeper look, see how much Google Ads budget you actually need.
Search is the highest-intent inventory in paid media, because the buyer has told Google exactly what they want. The discipline that makes it profitable is the unglamorous part: tight account structure, disciplined negative keywords, accurate conversion tracking, and bidding that is pointed at qualified leads rather than raw clicks. Drawing on years of running multimillion-dollar Google programs for national brands, we apply that same rigor to growing businesses.
Google Ads is usually the first paid channel we recommend when real search demand exists in your category.
Read the full Google Ads breakdown →Meta Ads: Demand Generation at Scale
Meta Ads, across Facebook and Instagram, reach buyers before they are actively searching. It is the workhorse for demand generation, brand awareness, and retargeting.
Related guide: what works for local Meta Ads.
Where Google captures existing intent, Meta creates it, putting the right offer in front of the right audience based on behavior and interest. The platform's automated audience and creative tools are powerful, but they reward strong creative and clean signal more than manual tinkering. We focus the work there: creative that earns attention and accurate conversion data feeding the algorithm.
Read the full Meta Ads breakdown →LinkedIn Ads: Precision for B2B
LinkedIn Ads reach decision-makers by job title, company, industry, and seniority, which makes it the platform of choice for B2B and considered-purchase sales.
The targeting precision comes at a higher cost per click than other platforms, so LinkedIn only pays off when the lifetime value of a customer justifies it and the funnel is built to nurture a longer sales cycle. For the right B2B business, it reaches buyers no other channel can target as cleanly. For the wrong one, it burns budget fast. We are direct about which you are.
Read the full LinkedIn Ads breakdown →TikTok Ads: Native Reach and Growth
TikTok Ads reach a fast-growing, highly engaged audience through native, creative-first content rather than traditional ad formats.
TikTok rewards content that looks like the platform, not content that looks like an ad. That makes creative the deciding factor, more than budget or targeting. For brands with a product or story that translates to short video, it offers reach and growth at a lower cost than the established platforms. For regulated categories, we apply extra care to policy and creative review before spending.
Read the full TikTok Ads breakdown →Reddit Ads: Community-Driven Niches
Reddit Ads reach highly specific communities of engaged users organized around interests, industries, and problems.
Reddit's value is precision of context. You can reach people actively discussing the exact problem your product solves, inside communities where intent runs high. It works best for niche offers, technical audiences, and categories with active subreddits, where a relevant message lands in front of people already leaning in. It is a focused complement to the larger platforms, not a replacement for them.
Read the full Reddit Ads breakdown →How We Choose the Channel Mix
The channel mix is a decision, not a default. We make it based on three things: where your buyers spend attention, whether demand for your offer already exists or has to be created, and what a qualified lead is worth to you.
High-intent search captures demand that is already there. Social platforms create demand that is not. B2B rewards precision targeting; local and consumer offers often reward reach. We sequence the budget so the channels that capture ready buyers fund the channels that build future demand, and we move spend toward whatever is producing the lowest cost per qualified result. Landing page and conversion quality are part of every plan, because the best campaign cannot fix a page that does not convert.
When the paid program needs to connect to a wider marketing strategy, positioning, organic, and annual planning included, that is a Fractional CMO conversation.
See Fractional CMO Options →How We Work
Audit. Every engagement starts with a review of your current spend, tracking, and account structure to find what is wasted and where the fast gains are.
Plan. You get a media plan with a clear channel mix, budget logic, and the metric each campaign is accountable to.
Execute. We build and manage the campaigns directly, with senior ownership on the account, not a handoff to a junior buyer.
Review. Regular reviews move budget toward what is producing qualified results and cut what is not.
Our model is retainer based, scoped to the work and the outcome rather than to time spent.
Get a Free Marketing Audit →Frequently Asked Questions
Paid Advertising, Answered
Which paid platform should I start with?
Usually the one that matches existing demand. If buyers already search for what you offer, Google Ads captures that intent first. If they do not yet know they need you, a social platform that fits your audience comes first. The audit makes this call based on your category, not a template.
How much should I budget for paid ads?
Enough to gather meaningful data in the testing phase, then scaled toward whatever produces the lowest cost per qualified lead. The right number depends on your category's costs and what a customer is worth to you. We size it during the audit rather than quoting a generic figure.
How is paid advertising different from SEO?
Paid advertising buys visibility now and stops when the budget stops. SEO and AI visibility earn visibility that compounds over months and persists. Most businesses run both: paid for immediate leads, organic for durable presence. We often sequence them together.
How quickly will I see results?
Paid media can generate leads within days of launch, which is its main advantage. Reaching efficient, predictable cost per lead usually takes a few weeks of testing and optimization. That early testing window is normal and necessary, not a sign something is wrong.
Do you manage all five platforms for every client?
No. Most clients run one or two platforms that fit their buyers and budget. The value of grouping five is that we choose the right mix and add channels only when they earn their place, rather than spreading budget thin across all of them.
What makes 360ROI different from other ad agencies?
You work directly with Jaron, a former Google strategist with 23 years of experience and over $2.5 billion in managed ad spend, not a junior buyer. Campaigns are built and run by the same senior owner, and the work is informed by a proprietary marketing intelligence system that keeps tactics current with each platform's frequent changes.
See where your ad budget is leaking.
Paid advertising is the fastest path to qualified leads when the strategy behind it is sound, and the fastest way to waste money when it is not. The difference is channel choice, disciplined management, and accountability to cost per result rather than clicks. A free marketing audit reviews your current spend and shows where the budget is leaking, before you commit a dollar to us.
Get a Free Marketing Audit →Prefer to start with a conversation? Email jaron@360roi.co directly.