Jaron Mossman, Founder of 360ROI

Career and Background

Jaron's entry into digital marketing coincided with the early years of paid search. His time at Google positioned him at the center of how enterprise advertisers learned to scale media investment across search, display, and emerging digital channels. Managing multi-million-dollar programs for travel companies navigating intense seasonality and automotive brands with national distribution built a specific kind of performance discipline: precision targeting, budget allocation under competitive pressure, and attribution at scale.

The $1.5 billion managed in a single year at Google is not a rounding-up figure. It reflects the consolidated advertising investment of more than a dozen Fortune 500 accounts running across Google's platforms simultaneously. The work required real-time optimization, cross-channel coordination, and the kind of institutional rigor that only comes from managing programs where errors are immediately visible in the data.

Over 23 years in digital marketing, the total has grown past $2.5 billion in personally managed media across search, display, social, and programmatic. That body of work now informs every strategic recommendation 360ROI makes, regardless of client size.

See how that experience applies at boutique scale.

Why 360ROI?

The boutique model was a deliberate choice. Large agencies run on a structural mismatch: senior strategists sell the engagement, and junior account managers deliver it. The client rarely sees the person whose expertise they purchased after the pitch is over.

360ROI was built to eliminate that gap. The discovery call is with Jaron. The strategy work is by Jaron. The optimization decisions, monthly reports, and quarterly business reviews are all produced by Jaron. Specialized execution work in development, ad operations, and content production is supported by trusted contractors, but the senior delivery model stays intact at every point of strategic consequence.

Average client tenure at 360ROI exceeds three years, with the longest active relationship extending past 13 years and several others past five years. That retention rate reflects what happens when the senior strategist who built the engagement is the same person adapting it month to month. The documented results show what that produces across industries.

Explore how the model works.

Areas of Expertise

Jaron's practice covers the full digital marketing stack, with particular depth in the channels and disciplines that drive measurable business outcomes.

Search and organic visibility. Technical SEO, local SEO, and content strategy built to earn rankings across both traditional search and AI answer engines. AI visibility work, referred to as AEO/GEO, focuses on Share of Answer across ChatGPT, Perplexity, Claude, Gemini, and Copilot. Share of Answer is the primary KPI measured through monthly manual testing across all five platforms.

Paid media across the major platforms. Google Ads campaign architecture, Meta Ads, LinkedIn Ads, and TikTok Ads. Jaron managed multimillion-dollar Google programs professionally at Google before advising clients on them, which is a different kind of expertise than agency-side campaign management.

Fractional CMO leadership. For businesses where the marketing program has outpaced internal leadership capacity, the Fractional CMO service line provides senior strategic direction, channel oversight, quarterly business reviews, and annual marketing planning. The buyer is the CEO or founder, not the marketing manager.

Content marketing and conversion. Content strategy tied to SEO authority and lead generation, with conversion optimization applied to landing pages and acquisition paths. Paid media and content work is coordinated rather than siloed.

See the full services overview.

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The Intelligence Infrastructure

One operational differentiator is worth naming directly. 360ROI runs on a proprietary 70-plus skill Intelligence Hub: an AI-powered research and execution infrastructure updated on biweekly cycles.

When Google ships an algorithm update, when an AI answer engine shifts citation behavior, or when a competitor's content begins outranking a client's, the adjustment happens within days rather than waiting for the next industry conference cycle. Most boutique consultancies are operating on monthly-lag awareness at best. The infrastructure is built for operational currency.

The 70-plus skill library covers client operations, SEO and AEO strategy, paid media analysis, content production, proposal development, and business management. It is not a chatbot or a general-purpose AI tool. It is a purpose-built operational layer that makes the work faster, more consistent, and more responsive to platform changes.

Philosophy

I built 360ROI around one idea: the best clients deserve the same strategist across the life of the engagement. Not the strategist they met in the pitch, and not the one who shows up when the account is at risk. The same person, every month, with full context and genuine accountability for outcomes.

The size of a business has never determined whether it deserves rigorous marketing strategy. The businesses I work with are spending serious money on marketing. They are building real companies. They deserve someone who treats that work accordingly.

The intelligence infrastructure I have built is the other part of that commitment. Digital marketing changes faster than any individual can track manually. I built the systems to stay current because staying current is the job.

Working With Jaron

Every engagement at 360ROI begins with a free marketing audit. The audit produces a structured assessment of the current marketing program across organic visibility, AI search presence, paid media structure, and content, along with a prioritized action plan. It is a working sample of how the practice approaches strategic problems.

For businesses at a strategic inflection point, the Fractional CMO path begins with a paid Strategy Engagement at one of three scope tiers: Foundation, Growth, or Transformation. The Strategy Engagement is the qualification mechanism for both parties and produces a deliverable regardless of whether an ongoing engagement follows.

Channel execution retainers cover SEO, paid media, and content on a retainer model. All retainers are custom-scoped against business goals and current program state, not packaged into fixed tiers.

Get a Free Marketing Audit or explore the Fractional CMO path to see which engagement type fits.