Book a Free CMO Strategy Call
A focused 30-minute working call for founders and CEOs weighing senior marketing leadership. We read where your marketing stands and map the highest-impact next move, whether or not we end up working together.
- A working call with Jaron Mossman directly, not a sales rep
- Informed by 23 years and over $2.5 billion in managed ad spend
- You leave with a clear read on your single highest-impact next move
- No obligation. If we are not the right fit, you will hear that directly.
Want to self-assess first? Take the Fractional CMO fit check →
A CMO Strategy Call is a free, 30-minute working session with Jaron Mossman for founders and CEOs weighing senior marketing leadership. We look at where your marketing stands, name the highest-impact next move, and decide together whether a deeper engagement makes sense. If it does, the path forward is a scoped Strategy Engagement. If it does not, you still leave with a sharper read on your program. Delivery is direct, never an account manager.
Quick Read. Book the call if marketing decisions are stacking up at the founder level, if you are running multiple channels without senior coordination, or if you are weighing a Fractional CMO against an internal hire. The call is genuinely free and built to be useful on its own. If a deeper engagement is the right next step, we scope a paid Strategy Engagement after the call, with investment defined in a proposal rather than guessed at in advance. The full breakdown is below.
Most founders who need marketing direction are not looking to sign an open-ended retainer with someone they have never spoken to. They want a straight conversation with a senior operator first. The CMO Strategy Call exists for exactly that moment.
The call is with Jaron Mossman directly. No discovery handed to a junior rep, no scripted pitch. You bring the situation, we read it together, and you get an honest take on the highest-impact next move for your marketing.
It is also the cleanest way to start a Fractional CMO conversation. If a deeper engagement fits, the call gives both of us the context to scope it correctly. If it does not, you still leave with something useful.
Book a Free CMO Strategy Call →What Happens on a CMO Strategy Call?
The call runs about 30 minutes and follows a simple arc. No deck, no pitch sequence.
Context. You walk me through the business, the marketing program as it stands, and the question that prompted the call. The intake form you fill out means we skip the basics and start with the real issue.
Read. I give you a direct read on where the upside is: what is working, what is quietly wasting budget, and the one or two moves that would change the trajectory. This is the same judgment that anchors the first 30 days of every paid engagement, applied live.
Fit. We decide together whether 360ROI is the right partner for the next step, whether that is a scoped engagement, channel execution, or nothing at all right now. If we are not the right fit, I will say so on the call.
What Do You Walk Away With?
The call is built to be worth your time on its own, not as a gate in front of a pitch.
You leave with a clear read on your single highest-impact next move, an honest assessment of whether senior marketing leadership is the right investment for where the business is now, and a direct recommendation on the right starting point. That recommendation might be a Strategy Engagement, it might be channel execution through the Services line, or it might be the free marketing audit if a data review should come first.
No obligation attaches to any of it. The recommendation is the same whether or not it points back to us.
What Comes After the Call?
If the call surfaces a clear need for senior strategy work, the next step is a paid Strategy Engagement. It is a scoped, time-bounded engagement that produces a marketing strategy document and a prioritized action plan you can execute against, regardless of what comes after it. It runs at one of three scope tiers, chosen by the complexity of the problem rather than a price menu.
Foundation
A focused engagement for businesses with a defined problem set. Typically one to two channels or a single strategic question requiring senior resolution. Three to five deliverables, four to six weeks. Common cases: a business entering paid media for the first time, a founder who needs a clear ICP and positioning foundation before spending more, or one channel audited and redirected.
Growth
A broader engagement for businesses running multi-channel programs with compounding strategic questions. Includes a full marketing audit across active channels, ICP and positioning refinement, channel portfolio review, and a 90-day action plan. Six to eight weeks. The most common path for founders who know they need senior leadership and want the engagement to confirm fit.
Transformation
A thorough engagement for businesses in active strategic shifts: funding rounds, market expansions, leadership transitions, or material changes in scale. Includes everything in Growth plus annual marketing plan development, a sales-marketing alignment session, an organizational structure review, and a 12-month roadmap. Eight to twelve weeks.
Investment for a Strategy Engagement is scoped in a short written proposal after the call, once the work is actually defined. Businesses that proceed into ongoing Fractional CMO work convert into a retainer built on the engagement that just completed. The Marketing Audit Engagement is the alternative entry point when a deeper diagnostic is the right first move.
Who Is the CMO Strategy Call For?
The person on the call is a founder or CEO, not a marketing manager. Four situations make it the right next step.
You are making marketing investment decisions without a strategic foundation. Budget is going to channels based on instinct, vendor recommendations, or habit. No one is looking across the full program and allocating against a defined strategy.
Marketing decisions are stacking up at the founder level. Positioning, channel investment, ICP definition, and vendor accountability all route back to you because there is no marketing leader to own them. Your bandwidth is the constraint.
You are preparing for a meaningful business transition. A launch, a funding round, a geographic expansion, or a new product line. Transitions that raise the cost of operating without marketing strategy.
You want to weigh a Fractional CMO against other options. The call is how we establish fit in both directions, without either side committing to anything first.
If you are not sure where you land, the qualification path scores your fit in a few minutes before you book.
Prefer a data review first? Get the free marketing audit →Why Start With a Call Instead of a Proposal?
A cold proposal for senior marketing leadership is a guess. Scope, investment, and fit all depend on context that does not exist before a real conversation. The call replaces the guess with a 30-minute read on the actual business.
It also respects your time and mine. You find out fast whether this is worth pursuing, and I learn enough to scope any next step accurately rather than padding a proposal to cover unknowns. If the honest answer is that you do not need a Fractional CMO right now, the call gets you there quicker than a sales cycle would.
If you would rather see your numbers assessed before talking, the free marketing audit is the right first step instead.
What Makes This Different?
Two things that are specific to how 360ROI is built, not positioning language.
Direct delivery by a principal with enterprise-scale experience. Jaron Mossman spent time at Google managing multimillion-dollar programs for brands including Marriott, Priceline, Kayak, Travelocity, and Starwood. Across 23 years, he has personally managed over $2.5 billion in ad spend. The frameworks, performance discipline, and channel judgment that operate at Fortune 500 scale apply inside engagements where the entire marketing program is the size of a single enterprise channel. There is no account manager between you and that experience.
A live intelligence infrastructure, not static industry knowledge. 360ROI runs on a proprietary AI-powered research system refreshed on biweekly cycles, with findings corroborated across independent sources before they inform recommendations. Recommendations reflect current platform behavior, algorithm changes, and competitive signals, not last year's conference notes. Most boutique strategy advisors work on a quarterly learning cadence. This one does not.
Frequently Asked Questions
The CMO Strategy Call, Answered
Is the CMO Strategy Call really free?
Yes. There is no cost and no obligation. The call is a genuine working conversation, not a gate in front of a pitch. The reason it is free is simple: a 30-minute read on your situation is the fastest way for both of us to know whether a deeper engagement makes sense. If it does, we scope it after the call. If it does not, you still leave with a clear next move.
What happens on the call?
You walk me through the business and the question that prompted the call, I give you a direct read on where the upside is across your marketing, and we decide together whether 360ROI is the right partner for the next step. It runs about 30 minutes. Because you complete a short intake first, we skip the basics and start with the real issue rather than spending the call on background.
What comes after the call if there is a fit?
The usual next step is a paid Strategy Engagement, a scoped, time-bounded engagement that produces a marketing strategy document and a prioritized action plan. It runs at one of three scope tiers based on the complexity of the work, and investment is defined in a short written proposal after the call. Businesses that continue into ongoing Fractional CMO work convert into a retainer scoped around the engagement that just completed.
Will this turn into a sales pitch?
No. The call is structured around your situation, not a script. If 360ROI is the right partner, I will tell you what the next step looks like and why. If we are not the right fit, I will tell you that directly and point you toward what would serve you better, whether that is an internal hire, a different vendor, or simply running the recommendations yourself. There is no follow-up sequence beyond a single reply.
Who delivers the call?
Jaron Mossman, directly. There is no account manager layer and no junior strategist doing the thinking behind a senior face. You are talking to the person who would lead the work, with 23 years of experience and over $2.5 billion in personally managed ad spend behind the read you get.
What if I am not sure a Fractional CMO is right for me?
Start with the qualification path, which scores your fit against the firmographic profile, trigger events, and disqualifiers in a few minutes. If you would rather have your actual numbers assessed first, the free marketing audit reviews your organic visibility, AI search presence, paid media, and content, and tells you whether senior leadership is even the right conversation yet.
Do I need to prepare anything?
Just the short intake form on this page. The fields about revenue, spend, and what is prompting the call let me review your situation before we talk, so the time is spent on strategy rather than setup. If you have a specific question you most want answered, add it in the final field and I will come ready to address it.
Get a senior read on your marketing, free.
Thirty minutes with a former Google strategist. A clear take on your highest-impact next move and an honest answer on whether senior marketing leadership is the right investment right now. No cost, no obligation.
Book a Free CMO Strategy Call →Still orienting? The free marketing audit is a good first step, and the qualification path helps if you are weighing Fractional CMO against other options. Prefer email? Reach me at jaron@360roi.co.