The Med Spa Marketing Cheat Sheet
The handful of things that actually move bookings, and how to spot a marketing agency that won’t. Use it before you spend another dollar.
Built by Jaron Mossman
- Led ad strategy for Fortune 500 travel and automotive brands at Google
- $2.5B+ in lifetime ad spend managed
- 23 years across search, paid media, and SEO
- Hands-on with med spas and aesthetic practices, including the healthcare ad rules most agencies miss
- A real partner, not a rotating account rep: you work directly with Jaron
- Boutique by design: senior strategy without the agency runaround
One partner across every channel that matters
Paid Strategy
- Google Ads
- Meta & TikTok Ads
- LinkedIn Ads
- ChatGPT Ads
- Reddit Ads
Organic Strategy
- SEO & local SEO
- AI search visibility
- Content marketing
- Reviews & reputation
Strategy & Analytics
- Fractional CMOMarketing leadership without a full-time hire
- Performance analytics
- Conversion tracking
- Conversion optimization
- Ongoing split testing
A senior partner, not a rotating rep
You work directly with Jaron on every decision, a former Google strategist, never a junior handler who churns out in six months.
We stay current on purpose
Marketing platforms change every month. We run a structured research system so your strategy reflects what works now, not what worked two years ago.
No long-term contracts, ever
We earn your business month to month, with reporting tied to consults and bookings instead of vanity metrics you cannot use.
Built for how people search today
We optimize for Google and for AI answers like ChatGPT and Perplexity, and we know the healthcare ad rules that trip up most agencies.
Own your Google Business Profile
Treat reviews as your storefront
Spend on results, not clicks
Play the long game honestly
Count patients, not vanity
Keep the patients you already won
Paid search cost held low
Average cost per click held at $1.76 against the $2.00 to $5.00 category range, so more of the budget reaches real prospects.
Click-through about double the norm
A 9.09 percent paid search click-through rate, roughly double the 3 to 5 percent average for the category.
Provider-locator conversion
A 14.59 percent provider-locator conversion rate against the 3 to 8 percent benchmark, turning clicks into booked intent.
Qualified completions up, spend down
Qualified completions rose 56 percent week over week while spend came down, a sign the targeting tightened rather than just scaled.
Meta below the beauty average
A $7.02 Meta CPM (below the $12.78 beauty-vertical average) with influencer-driven key events up more than 240 percent.
TikTok Spark Ads efficiency
TikTok Spark Ads at a $2.36 CPM, roughly 76 percent below the platform's $10 target, reaching new audiences cheaply.
FDA-cleared-device creative is kept compliant across Google, Meta, and TikTok, so performance does not come at the cost of a rejected account or a policy strike. Figures are illustrative of recent engagement performance and will vary by practice, market, and offer.
Hiring help? Walk away if you see these
The fastest way to judge any marketing partner before you sign.
- Long contracts with no clear exit
- “Guaranteed #1 on Google” (no one can promise that)
- Reports you cannot understand
- No single person who owns your account
- No idea your industry has ad rules
- No clear answer for how they keep up as platforms change
Want the full guide, or a free look at your marketing?
Tell me the one thing you are unsure about. I will personally read it and send you a straight answer, no obligation.
Reach out for a free audit, your choice of SEO or a paid ad account. The first 15 to claim it by July 31 get both.
- A straight answer to your question
- The complete med spa marketing guide
- A no-obligation look at your current marketing
Prefer to reach out directly?
Text or email me the same question and I will get you a straight answer.
Point your phone camera here to text me